The morning of 20th jan, and all the leading newspapers and tv news channels all across India were humming the same thing – Mobile Number Portability, a technology enrolled by TRAI under which one can change his/her mobile service provider without needing to change the mobile number, not like the old times when the number had to go with the service provider.
Now, we had already covered the technology in full detail and have also thrown enough light on the procedure to get your number ported and few other terms and condition on Technixupdate.com. So, having done that, in this particular post, lets shift our focus from the technology itself to the impact of the technology on our mobile phone subscribers and Service Providers and thereby lets get some insight into what would be its impact on the Telecom warfare across the nation.
The first-ever opinion poll on MNP was conducted across 8 major cities(Delhi, Lucknow, Kolkata, Mumbai, Ahmedabad, Chennai, Bangalore and Hyderabad), covering both men and women(4564 subscribers) older than 18 years, between DEC 15,2010 and JAN 10,2011.
Highlights Of The Survey:
- a significant number of subscribers are dissatisfied with their service providers – More than one out of six mobile phone subscribers (17.6%) want to switch over to another telecom company. Given India’s mobile subscriber base of more than 700 million, it could mean that up to 120 million people want to switch.
- Airtel(31.9%) and Vodafone Essar(19.6%) will gain the most – One out of three consumers who are considering switching want to sign up with Airtel, and one out of five who want to change will go to Vodafone Essar. Followed by others(13.7%), Idea Cellular(9.7%) and Aircel(8.5%).
- BSNL GSM, Reliance CDMA, Reliance GSM & Tata Indicom will be the losers in terms of subscriber base.
- The reason to port is equally shared between ‘dissatisfied with the service(49.1%)’ and ‘want to change just for the heck of it(50.9%)’.
- women make more loyal subscribers — 14.3% want to change compared to 18.8% men.
- most dissatisfied customers were found in Hyderabad(37.3%), followed by Delhi(23%) and Ahmedabad(19.6%)
- older customers(41-50 yrs : 18.7%) are more demanding subscribers whereas housewives(13.6%) constitute the ‘least demanding’ lot.
- Post-paid(19.3%) customers are more dissatisfied than the pre-paid(17.4%) ones
Note#1 : figures indicate the percentage of respondents choosing a particular option.
Note#2 : Interviews were carried out using a fully structured questionnaire and the results were collated using appropriate statistical tools.
Source : HT-MARS SURVEY
All said and done, one thing that is clearly taking the birth from the MNP’s womb is the huge churn in the mobile telephone market in India with survey clearly signifying a weak loyalty amongst the subscribers for the respective service providers.
Its outright ‘GAIN SOME LOOSE SOME’ situation for the service providers. on the other hand, the consumers will only gain as they’ll get the best of services arising out of stiff competition amongst the telecom giants.
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