Nokia’s OVI Life Tools have become very popular in a very short time. OVI Life Tools aim at providing infotainment services to its customers residing in rural areas. Thus, in a way, Nokia’s OVI Life Tools help in empowerment of rural India. Recently, Tata Docomo (in a tie-up with Nokia) had launched services for its customers.
Imagine, the same services being launched by India’s largest mobile phone company and India’s largest telecom operator. Yes, you read it right, OVI Life Tools are being launched by Airtel and Nokia (available for Airtel users, of course). It’s a huge step towards empowerment of rural India as reach of Airtel is more than any other telecom service provider.
Shireesh Joshi, Chief Marketing Officer, Mobile Services, Bharti Airtel, said, “This exciting partnership with Nokia extends Airtel’s ever increasing suite of services focused on India’s Rural and Semi-urban market. We hope that Ovi Life Tool becomes a key component of our emerging market portfolio – enabling easy access to information, enhancing productivity and improving the quality of life for our customersâ€.
The service is available on various Nokia handsets, including some entry level phones. Besides, since the services, which include Agriculture, Education and Entertainment  are aimed at rural empowerment, are available in various regional languages as well including Marathi, Gujarati, Tamil, Telugu, Punjabi etc. apart from English.
Various OVI Life Tool services can be obtained at a pocket friendly price starting at just Rs. 10/- per pack. Various packs which are available include the following:-
- Agriculture Services – Includes services related to agriculture, whether info, crop advisory etc.
- Education Services – Includes encouraging offerings about education, importance of english and general knowledge
- Entertainment Services – Includes services such as downloadable wallpapers, RBT, ringtones, games etc.
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