Nokia & Reliance Enters A Partnership On Ovi Store Service

by mohit on February 24, 2011

In this era of cut-throat competition in the world of mobile phones, especially in the emerging market like that of India’s the mobile phone manufacturers and the telecom service providers will leave no stone unturned to increase their market share and grab that extra pie in the cake. One such move can be seen in the strategic tie-up between Nokia and Reliance Communications which will enable the Reliance network subscribers to download apps form the Nokia Ovi store.

Ovi store that came into existence in 2009, is Nokia’s online store for mobile content to help consumers personalize their Nokia devices. It supports a wide range of content and file types including applications, games, videos, podcasts, productivity tools, web and location-based services and more. Ever since its launch, it has been striving hard to surpass Android Market and iPhone App Store but has not succeeded so far. The reasons are quite obvious – Android market has loads of free(as well as good) apps and  iOS App Store is undoubtedly doing pretty well over the years.

Prashant Gokarn, Reliance Communications’ 3G head stated, “The focus is to deliver top quality customer experience through local and global content with a range of applications, exclusive and rich premium content in Hindi and English through simple and transparent tariff rates”.

Reliance Communications will be the first service provider to offer integrated operator billing for their consumers in India enabling access to a host of paid content on the Ovi Store. For Postpaid customers, the amount will be included in their monthly mobile phone bills and for the Prepaid ones, will be deducted from the pre-paid balance.

According to Gokarn, the price for the premium content is estimated to range between Rs. 25 and Rs. 500. “Consumers will get SMS or email alerts for the confirmation of apps download. They can access free trials before downloading the app or service and they will not need credit cards for payments as it will be directly charged with integrated bills,” Gokarn added.

From Nokia’s side, V Ramnath, Director – Operator Channels, Nokia India, said, “Our partnership with Reliance Communications is a big step towards providing Indian consumers easy and simplified access to Ovi Store content through operator billing. The response from consumers in India has already exceeded our expectations, with the number of weekly downloads crossing 4.5 million.”

The tie-up is known to be exclusive only till the end of March 2011. Beyond that, other service providers might also jump in and have the integrated billing option from the coming financial year. Stay updated.

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